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Boyd to keep GM South Hill franchise

SoVaNow.com / May 19, 2010
Boyd Chevrolet of South Hill received official word Friday that General Motors has reversed its spring 2009 decision to withdraw from the South Hill market.

The turnabout means that the South Hill dealership will keep its sales line of Chevrolet cars and trucks, culminating several weeks of discussions between GM and dealer Brandon Boyd, said Boyd General Sales Manager Eddie Ellington.

In a statement, Ellington said the decision, confirmed Friday, came “to the excitement and surprise of [the dealership’s] wonderful, dedicated and loyal staff.

“After countless letters and phone calls from local leaders and residents [who] stressed the need for Chevrolet in South Hill, General Motors realized the importance of Boyd Chevrolet’s presence in the town and county,” stated Ellington.

The news comes one year after Boyd was one of 1,100 dealerships nationwide that received notice that their franchise agreements with GM would not be renewed after October 2010. Boyd at that time announced that the company would continue to sell new GM vehicles and offer mechanical support through October of 2010, after which they would continue its Honda dealership in town. Boyd also vowed to offer program vehicles and pre-owned vehicles at the best prices in the region.

While all 32 employees of the company were assured at this time last year that “no jobs would be sacrificed as a result of GM’s decision,” the news this Friday came as a great relief for employees, said Ellington.

Ellington praised individuals throughout the community for offering their support in retaining the GM franchise. He cited the efforts of Sheriff Danny Fox, Frank Malone of the South Hill Chamber of Commerce, South Hill Mayor Earl Horne, Virginia Lt. Governor Bill Bolling and Boydton Councilwoman Betty Herbert, as well as longtime resident and loyal customer Herbert Tuck.

“There were many, many moving letters and it is a testament to what this community means to us,” Ellington said in thanking the community for its support.

“Brandon Boyd, along with myself and Rosser Wells, knew in our hearts that Chevrolet would remain because that is what this community is all about ... for it is truly the heartbeat of America.”

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