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Chief of Shoppers Value food chain dies in New Kent crash

South Boston News
Mr. Madison at the June 2014 opening of the Shoppers Value grocery store at Hupps Mill Plaza in South Boston. / August 08, 2017
Floyd L. “Buster” Madison, chief operating officer of Shoppers Value food stores based in Kenbridge, died Sunday in a multi-vehicle crash in New Kent County.

Madison, 63, was riding a motorcycle when he was caught up in a chain reaction crash. He died at Sentara Williamsburg Regional Medical Center after being transported there with serious injuries from the mishap.

Prior to becoming owner and lead executive of Shoppers Value, Madison worked with Farmers Foods, based in Chase City and owned by longtime area grocer John D. Farmer. With the demise of Farmers Foods amid legal troubles for its namesake, Shoppers Value took over the company’s stores in Kenbridge and in South Boston, among other locations.

Company employees confirmed that Madison is the same person whose death was reported by Richmond-area media organizations this week. Employees declined comment on the incident, citing the wishes of Madison’s family not to speak publicly on the matter.

The crash occurred around 1:49 p.m. on Aug. 6. According to State Police reports, Trooper A. Doss was on patrol on Eltham Road (Route 33) in New Kent County when he came up on the multi-vehicle crash near Piper Drive. An investigation revealed that a 2005 Honda Pilot SUV was traveling east on Eltham Road when it braked to make a left hand turn onto Piper Drive. According to a Virginia State Police spokesperson, as the SUV was stopping, it was hit from behind by an eastbound 2007 Infinity G35 sedan. The SUV had signaled it was stopping before it was struck.

The collision caused the sedan to spin into the westbound lane, colliding with the motorcycle operated by Madison, who was traveling westbound.

The driver of the sedan, Jamal D. Goode, 34, of Richmond, suffered minor injuries. He was treated on the scene and released. Goode has been charged with following too close and failure to maintain proper control. The driver of the SUV, Elised R. “Lopez” Gomez, 25, of West Point, has been charged with driving without a license. State Police said the crash remains under investigation.

Funeral arrangements for Mr. Madison were unknown as of Tuesday evening.

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