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SoVaNow.com / August 27, 2014
This summer’s hottest craze — the Ice Bucket Challenge — has come to Mecklenburg County. On Friday, YMCA Director Michael DeNise, Chase City Vice Mayor Lisa Gillispie and Clarksville Town Manager Jeff Jones shared in the chilly tribute.
The Ice Bucket Challenge is intended to promote awareness of ALS, Amyotrophic Lateral Sclerosis, also known as Lou Gherig’s disease. It is a way to raise money for research aimed at finding a cure for the fatal neurological disease.
Within 24 hours of a person being challenged the participant has to record a video accepting the challenge, followed by pouring — either by his or her own hand or by another’s help — a bucket of icy water over their head. The participant can then challenge other people.
Those who accept the Ice Bucket Challenge are expected to donate $10 to ALS research, while those who are challenged, but refuse to get wet are expected to donate $100 to ALS research.
After DeNise was iced, he challenged Jones and Gillispie. Gillispie, who said she was accepting in honor of a family member who died from ALS, challenged the people of the community. Jones challenged Clarksville Chamber of Commerce Director Sheila Cuykendall.
Since the Ice Bucket Challenge began in mid-July, the ALS Association reports it has received $80 million in donations compared to $2.4 million it received during the same time period last year.
A golfer in Florida is credited with starting the craze that has exploded throughout the country and around the world. It is being played out on Facebook, Twitter and other social media sites. Participants have included friends, family, athletes, celebrities and even a former President. 725
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