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CrossRoads opens new home

South Boston NewsSouth Boston News
The exterior of CrossRoads Ford South Boston and the indoor showroom. The building also features a service department with 10 vehicle bays, and lifts for tire alignment work and repairs of heavy work vehicles. / April 16, 2018
South Boston’s first automotive superstore is here.

On Friday, CrossRoads Ford South Boston opened the doors to its new home at 1011 Commerce Lane, just off U.S. 58-W across the highway from Presto Products. By Saturday, a steady stream of people — car buyers and the curious alike — dropped by to check out the gleaming, 21,415 square foot facility, with its modern showroom and huge lot filled with new and pre-owned cars, SUVs and trucks.

“We’re very excited to be here,” said Allen Boyd, owner of the 17-location, two-state dealership group with his father, Glenn Boyd. “Very excited to be in this town and excited for people to find out that nobody sells new Fords for less.”

Allen and Glenn Boyd were both on hand for the South Boston dealership’s first day on Friday (a formal grand opening is planned sometime in the near future.) Opening day arrived after the staff spent the latter part of the week moving over the vehicle inventory from the prior location at 1426 Wilborn Avenue. That was home to Crowell Motor Company before the fourth-generation dealership was sold in December 2016 to CrossRoads Cars, headquartered in Wake Forest, N.C.

CrossRoads Ford South Boston has around a hundred vehicles already stationed on the lot, with more on the way. In addition to new Ford cars and trucks, the dealership offers a large selection of pre-owned vehicles of various makes and models. The facility also offers a vastly expanded service area, with 10 vehicle bays plus two lifts to handle tire alignment work and repairs to large work trucks, up to 18,000 pounds.

While the new facility is unlike anything South Boston has seen before — CrossRoads Ford South Boston, like its predecessor Crowell Motor Company, is Halifax County’s only new car dealership — the local store is fairly small compared to other CrossRoads locations, especially the flagship Cary, N.C. store, which features a three-acre indoor showroom. But Allen Boyd noted the importance of South Boston in the company’s overall picture.

“This is a new prototype for our stores,” he said. “The number one goal was efficiency. There are millions of dollars put into this facility. It’s very efficient, with all new systems, all new technology …. The reason we have new technology is because it’s great for the buyer. Efficiency is everything to us.”

The new dealership also represents one of South Boston’s biggest business investments in years, giving the town an answer to large-lot auto stores in Danville, Durham, Raleigh and other cities.

For customers, perhaps the biggest benefit from the Boyds’ emphasis on efficiency is the ability to purchase vehicles offered not only on the lot in South Boston, but from the entire, 4,500-plus vehicle inventory of the CrossRoads Automotive Group of Dealerships. As visitors step through the front door, they will find a touchscreen kiosk with an easily-searchable database of all CrossRoads new and pre-owned models. If vehicle buyers see a truck or car on the lot or in the showroom they like, yet would prefer a different color, chances are excellent that CrossRoads of South Boston can find the exact match in the auto group’s inventory and have it shipped to town within a matter of hours.

“If you find a Mustang in Cary that you like, we have it to you in three hours,” said Boyd.

“That’s what’s so great, being able to utilize our inventory — it’s a big advantage,” he added.

The South Boston store also offers many other amenities for auto buyers, including a comfortably furnished lounge with two large-screen TVs, the option of filling out forms on paper or going paperless (you can have your transactions copied onto a USB drive) and even a play area to keep children entertained while the grown-ups go through the car-buying process.

“It’s very important to us, everywhere we build to put in a kids’ play room,” said Boyd. “We love kids.”

The CrossRoads Cars group of dealerships includes domestic and foreign brands, from GM to Chrysler Dodge Jeep to Honda to Nissan. Of the 18 stores, however, 11 feature the Ford nameplate. “We love Ford. We love all our makes, but we’re passionate about Ford,” said Boyd. He added, “If Ford makes it, we probably have it.

“If we sell someone a vehicle, we want to make sure they’re completely happy with it.”

Boyd praised Burton Construction Company, general contractors for the South Boston store, and local officials for their help and cooperation in bringing the project to fruition. He also noted that CrossRoads is committed to creating jobs in the community and will bring in people from around the region to South Boston. “We never bought a store where we didn’t increase jobs,” he said.

The company is currently hiring for the new store, and it is in need of service technicians and sales representatives to add to the current workforce, which transitioned over from Crowell Motor Company after owner Andy Crowell sold the business to the Boyd family.

CrossRoads is a company that’s serious about its Christian values, Allen Boyd added, noting that none of the auto group’s stores are open on Sunday. His grandfather started in the car business with a lot in Henderson, N.C., which remains home for Boyd, his wife and their infant daughter. Glenn Boyd, his father, founded CrossRoads Christian Academy in Henderson in 2004. (Today the elder Boyd spends much of his time at his Halifax County farm, on the Dan River near the county line with Pittsylvania.) Even after building a multi-million dollar enterprise with business relationships all over the United States, the Boyds have stayed close to home and maintained their focus on serving auto buyers in North Carolina and Virginia.

“We’ve been so blessed,” said Allen Boyd. “My grandfather began with a gravel lot in 1952. All our employees, we’re all family. To go from selling a few vehicles to grow into a retail seller of over 20,000 units a year, you have to give God the glory for that.”

CrossRoads Ford South Boston can be found on the web at The parent company is online at

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It's not actually in South Boston. haha


Do not do business with this company! HORRIBLE.

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