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DOWNTOWN SPIRIT

South Boston News
Shoppers strolled along Main Street during Christmas Open House Sunday afternoon in downtown South Boston. (Willa Hatcher photo)
SoVaNow.com / November 19, 2018
Downtown South Boston merchants opened their doors Sunday for Christmas Open House, drawing a steady stream of shoppers with the holiday gift-giving season in full swing.

The annual open house event is a key part of downtown’s effort to capture sales during the Christmas shopping season, which can be a make-or-break time for retailers. More promotions are on the way, including Small Business Saturday this weekend following Thanksgiving, and upcoming Christmas parades in the towns of South Boston and Halifax.

For the annual South Boston open house event, shoppers were greeted with Christmas music and glittering decorations as they strolled outside specialty shops, restaurants and other Main Street businesses on a sunny and brisk mid-November day.

Merchants seemed generally pleased with how the 1-5 p.m. event fared. Becker’s Furniture Store, in business since 1984, is owned and operated by Hines Pritchard. His showroom is decorated for the season and Becker’s was open on Sunday, enticing shoppers with a drawing for a store gift certificate.

“It’s a beautiful day, it’s a lot of traffic, and I hope these businesses succeed, because that’s what we need in downtown,” said Pritchard.

The line for photos with Santa inside Divine Décor & More, another downtown home furnishings store, had formed by the time the doors opened.

Southern Frills, owned by Taylor Jennings and Lauren Tetterton, is a clothing and accessories boutique that has only been open 16 months. In that short tome, the business has developed a solid and loyal clientele.

“This is our second holiday season in business. Last year, we were really new, but it’s been exciting to see it grow since then,” Tetterton said.

The business participates in as many downtown events as possible.

“We always do our best when downtown is also hosting something, like an open house or festivals or parades,” said Jennings.

A highlight of Christmas Open House is the giveaway of a $100 downtown gift certificate. This year’s winner is Mary Jo Irby.



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