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Hamilton takes over as county tourism director

South Boston News
Hamilton / April 02, 2020
Halifax County has a new Tourism Director to succeed the longtime leader of the office, Linda Shepperd, who retired March 31.

LaTonya Sadler Hamilton of South Boston took over as Tourism Director effective Wednesday. Hamilton has been employed at the Halifax County Tourism Office for the past five years.

“I am honored to be chosen to lead the county’s efforts in this rapidly-evolving industry, Hamilton said. “I look forward to continuing the impressive work started by Linda Shepperd and working collaboratively with our attractions, economic development, and our government leadership to make our county a premier place to live, work, and play.”

“We’re excited to have a person with LaTonya’s talent and credentials,” said South Boston Town Manager Tom Raab, chair of the Halifax County Tourism Board. “She will bring great energy and creativity as Tourism Director and has a good pulse on the community.

“Her education, experience, and understanding of tourism’s economic impact in Halifax County were important factors that led to her selection.”

Hamilton has a bachelors of arts from the University of Virginia and a master of business administration from Averett University. She lives in South Boston with her husband, Will, and their two-year old daughter.

Tourism board members praised Hamilton for the wealth of experience and knowledge that she brings to the position, adding that she has worked tirelessly to promote Halifax County and coordinated local events such as SoBo Brew Fest and Halifax County Restaurant Week.

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