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Shoppers Value brings cost-plus approach to local grocery shopping / June 26, 2014
Shoppers Value Foods will host its grand opening Friday at 8 a.m. in Hupps Mill Plaza at the location of the former Farmers Foods. Operating hours are 8 a.m.-9 p.m. Monday through Saturday, and the store also will be open on Sundays from 9 a.m.-7 p.m.

New owner Buster Madison said he is excited about the grand opening since he feels the business model of Shoppers Value Foods is ideally suited for this area.

“We’ll have phenomenal pricing,” he said.

Madison explained that prices of every item in the store will be only ten percent over the store’s cost, and customers’ receipts will reflect the actual cost of the product, plus the ten percent. The entire interior of the store has been renovated, with the walls freshly painted and new carpeting at the front as customers walk in. New ceiling lights have resulted in a brighter, cleaner looking facility.

“It’s customer friendly,” said Madison, adding that all the former Farmers employees will remain on the job. While not offering a deli or fresh flowers department, Shoppers Value Foods offers a wide variety of products including fresh meats and fresh produce, much of it locally grown. “We’re excited about this concept and we feel the public will be also when they see what we have to offer,” Madison said.

He said the grocery store will be offering canned vegetables for 25 cents a can and a 12 pack of sodas for $1.52. Madison said he has four stores which will be offering this price structure — South Boston, Luray, Louisa and Kenbridge.

“People will be shocked to see what we can offer at these prices,” he said.

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