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Look for Santa ‘round the corner, in neighborhoods and towns

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South Hill makes plans for stationary ‘reverse parade’ to celebrate Yuletide / October 21, 2020
Confronted with the daunting task of planning Christmas festivities during a pandemic, the South Hill Chamber of Commerce has come up with a list of activities for the weekend of Dec. 3, culminating with the town’s Christmas Parade.

South Hill’s annual Hometown Christmas celebration wouldn’t be the same without a parade. But public health concerns dictated against trying to host a conventional parade, with people in close contact with each other.

Chamber organizers came up with the idea of a “reverse” parade.

Instead of the parade proceeding through downtown in front of thousands of people, parade entries will stay fixed in place in a line along the normal parade route, and spectators can stroll or drive by to experience the holiday wonder and creativity of each entry.

Entries will be parked along the established parade route, beginning at the signal light at the intersection of Atlantic Street and Mecklenburg Avenue, and concluding on W. Danville Street. The display lineup will be determined by the size of entered displays, and by the total number of entries.

If you would like to enter your business or group in the reverse parade, simply pick up an application from the South Hill Chamber of Commerce and email it to .(JavaScript must be enabled to view this email address) by Nov. 16, or drop the completed application off at the Chamber office by that date. The South Hill Chamber is located at 201 S. Mecklenburg Avenue, South Hill.

Parade rules will be strictly enforced. Any violation will result in removal of the entry from the parade.

Rules include:

Entries may supply candy, coupons or gift cards for inclusion in goody bags that will be distributed at the end of the parade route.

All entries must have signage or banners that include the name of the organization or business, and must be decorated in a Christmas/Holiday theme. Signage must be prominently displayed. The Hometown Christmas 2020 committee reserves the right to approve or reject any entry.

Absolutely no profanity at any time. This includes language, music and visual images. All music/videos played during the parade must be holiday-themed.

No sirens, air horns, etc. may be used at any time during the parade.

Parade entry fees for $25 for non-Chamber members and at no charge for Chamber members or non-profit organizations.

All children must be accompanied by adults at all times.

No entry may include Santa. As everyone knows, there is only one Santa, and he is already booked for the parade.

For more information contact Jessica W. Lafoon, assistant director, 434-447-4547 or 434-774-5120 or email .(JavaScript must be enabled to view this email address)

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