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Uppy’s stores to convert to Circle Ks
SoVaNow.com / December 05, 2012Uppy’s convenience stores in Clarksville and Chase City are about to get a new look, taking on the brand name Circle K. In addition to a name change, the stores will be remodeled, and may see some of their products change, such as fountain drinks.
The stores are expected to continue selling the brand of gas – BP or Exxon – currently provided to their customers.
Remodeling should begin within the next week to ten days at Uppy’s #7 in Chase City. Work on Uppy’s #6 in downtown Clarksville is slated for after the first of the year, just before Christmas for the Uppy’s on Highway 15 North.
The three local Uppy’s are owned by Mid-Atlantic Convenience Stores (MACS), one of the largest convenience store networks and fuel distributors in the mid-Atlantic region. Headquartered in Richmond, MACS, until now, have operated under the names “Uppy’s, Tiger Mart and On the Run.”
In July MACS, which owns approximately 300 company-owned and dealer operated retail locations throughout Virginia and Maryland, began converting its stores in the Richmond area to Circle K Stores.
MACS CEO Dan Pastor called it “the first wave of a comprehensive Circle K brand platform that will span the entire mid-Atlantic region.” He added that, “This partnership, which is bringing Circle K to the area for the first time, will allow us to invest millions of dollars in store remodels and branding throughout the region.”
He also promised to use local labor from each community throughout the remodeling process.
The local Uppy’s stores are in the fourth wave of remodeling and rebranding.
According to Derek Gaskins, senior vice president of marketing and merchandising at MACS, the Circle K brand will bring to the region proprietary products and programs that will offer customers the best experience in premium coffee, dispensed beverages and roller grill products.
“There are more than 3,400 Circle K’s in the United States, but this will be the first footprint of the Circle K brand in the mid-Atlantic region of the country,” said Dennis Tewell, vice president of franchising for Circle K, a division of Alimentation Couche-Tard. “We are excited and proud to begin the growth in this market with MACS. They are a very talented and well-led group.”
Uppy’s Convenience Stores were founded in Richmond in 1995 by Steve Uphoff. Until June 2010, when they became a subsidiary of MACS, the company was based in Chester. Even after the merger, MACS continued to operate under the Uppy’s brand in twenty communities, including locally in Bracey, Clarksville, South Hill, and Chase City.
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