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Verizon store in South Boston changes hands

South Boston News
SoVaNow.com / July 06, 2017
The Verizon Wireless company store in South Boston has changed over to a Verizon-authorized retailer, A Wireless.

A Wireless is a privately-held Verizon reseller with more than 1,100 stores and two regional headquarters in Greenville, N.C. and Eden Prairie, Minn. A Wireless was honored by Verizon as 2016 Agent of the Year, according to the company’s website.

The transition from Verizon Wireless to A Wireless took place in South Boston this Saturday, according an employee at the Greens Folly Crossing retail store. Still in the midst of making the full switchover, the store will be receiving new inventory to replace the familiar floor displays of cell phones and handset devices. On Wednesday, the walls were dotted with mounted cell phones for sale, but the middle area of the floor was mostly empty.

A Wireless representatives could not be immediately reached for comment on the company’s plans in South Boston. A Wireless operates nearby retail stores in Danville, Lynchburg, South Hill and Durham, N.C.

The move by Verizon comes amid fierce competition among industry players for cell phone customers. In February, Verizon reintroduced unlimited data plans but nevertheless reported a net loss of 289,000 subscribers over a four-month period ending in April. Industry leaders AT&T and Verizon are losing customers to smaller rivals such as Sprint and T-Mobile, and both of the industry leaders are pursuing new strategies for growth that include greater emphasis on content creation and network streaming services, and, in Verizon’s case, data acquisition and mining through purchase offers for network providers AOL and Yahoo.



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